Today was an incredible day because the community collected for a very important cause. The Ovarian Cancer Research Fund Alliance (OCRFA) hosts this day-long luxury garage sale where top luxury name brands in high fashion, accessories, beauty, children’s, and home goods at 30-50% off retail to guests with a passion for fashion, charity, and bargains. Participating brands included: Alice + Olivia, Vilebrequin, Calypso, Milly, Urban Zen, Karl Lagerfeld Paris, Brooks Brothers, and so many more!
Super Saturday is hosted by Kelly Ripa, Donna Karan, Gabby Karan de Felice, Molly Sims, and Rachel Zoe, and presented by QVC. Can you believe over 2,000 people attend each Super Saturday?! I got up close & personal with a few of these celebs and got to hear why Super Saturday is so important to them! After all was said and done, Super Saturday raised $3 million this year! Absolutely incredible.
There were tons of brands with fun booths that I enjoyed including hair styling by Conair hair gurus, a Reiki session from Urban Zen, a manicure on Kendra Scott's manicab, flower crowns by B Floral, snap-a-selfie with the Steven & Alexandra Cohen Foundation and Project Lyme, and spin with Northwell Health by hopping on a bike that creates artwork while you ride. To top it off, the holy grail of food, Sant Ambroeus, catered the event. I left that afternoon feeling very full!
Donna Karan, founder and designer of DKNY, arrived with her two grandchildren and while on the red carpet, she reflected on how far this event has come in the last 20 years. "It first started in Liz Tilberis' backyard 20 years ago," Karan noted. "We all emptied our closets and got photographers, artists, and celebrities together. It started small, but it blew up. Conceptually, this for me is incredible. It's conscious consumerism. People are dressing both their outside and inside. I think the only way to solve this is to bring the collective consciousness together. As far as I'm concerned this should just be a way of life."
Rachel Zoe, one of my all-time favorite fashion designers, made a stunning appearance with her husband and angelic sons. Yes, I can confirm she is as poised and put together as she is on television. I often think I look somewhat together and then think about what Rachel Zoe is wearing and realize I will absolutely never compare. She will always be fashion goals. Fortunately, she stopped to chat about the event and what she was most looking forward to buy at Super Saturday: "Ovarian cancer is a very silent killer and it's not easily treatable, but we have to just keep on going until we do," said Zoe. "We have to shop 'til we drop today and spend money for a good cause...We get a lot of Brooks Brothers here for a lot of guys in my family," she said. "I buy a ton for my kids here and I'm sure they're having fun on the rides right now. We just have so much fun - my whole family is here."
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What I loved most about Super Saturday was the collective 2,000 people that joined together to battle ovarian cancer. We can all get so caught up in our busy lives, stressing about our jobs, families, and finances, but at the end of the day if we don't have our health, we have nothing. If it takes a handful of celebrities, popular brands and delicious food to get $3m in donations, then I'm in.